The second year in which this study has been conducted questioned drivers likely to purchase a car in the next three years in a diverse set of locations, including Mexico, Brazil, China, Germany and US.
AT&T Drive Studio and Ericsson define a connected car as one which has wireless internet connection allowing it to run apps, internet searches, streaming capabilities, Wi-Fi hotspot, etc.
According to this research the Wi-Fi hotspot feature is the most prized feature in a new car, according to customer in the US at least who ranked it as number one when it came to the benefits of the connected car.
75% of respondents said that connected car features play an important role in deciding what car to buy next. 78% of car buyers expressed their intent to put off buying a car for a year in order to buy one from their preferred manufacturer with connected services.
“For the second year in a row, we are witnessing a growing trend where consumers in different parts of the world are not only increasingly aware of the term connected car, but they are placing greater importance on connected car features and services.”
The survey also shows that those in the US would pay for the data usage of the car by adding to a shared data plan.
Orvar Hurtig, the vice president of Ericsson Global Services and Head of Industry and Society at Ericsson, announced: “For the second year in a row, we are witnessing a growing trend where consumers in different parts of the world are not only increasingly aware of the term connected car, but they are placing greater importance on connected car features and services.
“In addition to safety and infotainment features enabled by connectivity, automakers can also use the connectivity for over the air software updates and advanced downloadable engine configurations. For the consumer, this means that connected car services will open up the ability to add new capabilities to their car and enhance their driving experience for years after they purchase a connected car.”
As with any technology, there are certain risks with having connected cars. For the time being we still don’t have any concrete answer on the security question when it comes to these connected cars.