Facebook launches Immersive 360 Experience

Wednesday 23rd of September 2015 in Digital by David Carr

Facebook has just launched it's new 'Immersive 360 Experience' this allows you to drag and drop the video even when it's not playing. Star Wars has create a video to show this off. spanning around the video full 360 turning around and watching the video play backwards is jaw dropping amazing, allowing you to watch parts of the video you wouldn't normally see!!

Facebook's Announcement:

Today we’re launching 360 video on Facebook. Starting very soon, anyone will be able to upload 360 video, and if you’re on a desktop or Android (or an iPhone in the coming months), you can pan around the video while it’s playing in your News Feed. On the phone especially, slowly turning around and tilting your device up and down to watch a scene as it’s playing is a really cool experience that takes you somewhere else. It’s the kind of thing that you run over to show someone else the moment you first see it.

To showcase the technology, Disney is releasing a brand new, exclusive 360 experience for the upcoming Star Wars film today on Facebook, which will allow viewers to explore the planet Jakku while traveling on Rey’s speeder. I’m embarrassed to say I don’t know what that means, but we are honored to have such a legendary launch partner.

A bunch of great partners have come up with really interesting takes on what can be done with 360 that are also launching today — shark diving with the Discovery Channel, on the set of the 40th anniversary of SNL, on-the-ground reporting in Afghanistan from VICE, motocross riding in the Idaho desert with with GoPro, LeBron James taking you inside his training routine. It’s an open-ended format, so we’re really excited to see what creators around the world come up with as they get their hands on it.



 


 


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