His Name is Bird. Airlie Bird.

Monday 13th of August 2012 in Digital by

An integral part of Hull FC’s ’10K Challenge’ 2013 season pass holders marketing campaign, The One Point have produced an all-action viral featuring Hull FC’s mascot, Airlie Bird, playing the role of a sunglasses-clad James Bond collecting a mysterious ‘package’ — i.e. a suitcase containing £10,000 — from Adam Pearson.

The viral finds our feathered friend begin his story relaxing at a cocktail bar, receiving a phone call, flying a helicopter, driving a

speedboat, rendevousing with ‘The Boss’ (Adam Pearson), speedboating down to Hull Marina, meeting his glamorous ‘Bond girl’ girlfriend, karate chopping with Hull KR ninjas, and finally driving a royal-blue E-type Jaguar to the KC with the glamorous Bond Girl and jet-black suitcase in tow.

Hull FC’s ’10K Challenge’ is premised on giving away £10,000 in competition cash providing they sell 10,000 season pass holder tickets before the first game of the 2013 season.

Production involved co-operation of Humber Rescue, KC Stadium and various Hull FC players. The viral was premiered, plus the suitcases’ £10,000 content were revealed, at the recent Hull FC v Catalans Dragons game.

See the film http://www.hullfc.com/tv



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