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CRM: The key to taking your business to the next level

Posted on Jul 08, 2021.

The world has changed, and with it, the expectations of customers.

One of the most dramatic transformations has taken place for the business landscape over the past year due to the Coronavirus Pandemic, with companies forced to provide a great digital-experience during the lockdowns. This shift has left customers with higher expectations than ever before when it comes to businesses maintaining agile digital operations in a post-pandemic world.

Although many businesses find adopting a more agile and digital landscape to be a daunting task, getting the right software on board and up to speed can make all the difference - and nowhere is that more accurate than in the world of CRM.

A CRM (Customer Relationship Management) system stores important customer and prospect data, enabling businesses to better manage their key relationships. CRM software isn't new, it's been around for a long time, and is a common sight for many businesses. It can make all the difference when it comes to delighting your customers - when used correctly and effectively - ensuring they keep coming back.

However, the past year has challenged businesses like never before. The customer experience has grown much more complex, leading to countless companies bringing in a sort of patchwork of 'quick-fix' technologies, stitched together from different sources. Not only is this more expensive, but time consuming and difficult to keep on top of, and is a route that is ultimately holding businesses back.

According to recent research by HubSpot (a key player in the CRM space for many years), 50% of business leaders say that their CRM is difficult to use, and 76% report their team doesn't use the majority of their CRM tools. On top of this, 47% believe their software is incapable of helping them meet their business goals over the next three years.

The bottom line is, CRMs should be fundamentally built with the customer experience in mind, and should support companies looking to grow and scale.

At The One Point, we offer a wide array of top-of-the-line Digital Services, including Bespoke CRMs. Our experienced and knowledgeable Software Developers can design and build CRM software tailored to your business, which will integrate with existing systems. You can also always expect first class support; responsive and friendly support is what we do best.

With the shift to a more agile way of working since the Coronavirus Pandemic hit in 2020, CRMs have helped countless businesses keep on top of their customer satisfaction and team's collaboration. Our Principal Software Architect, David Carr, has years of experience building Bespoke CRMs for all kinds of businesses, says:

"With our hosted CRM systems, staff have been able to work remotely and still been able to access all of their data to do their job. But also provides the peace of mind that users can be locked down to certain locations for anyone who is office based." - David Carr, Principal Software Architect

Interested in building a Bespoke CRM for your business? Talk to a member of our award-winning team today on 01482 420 150.

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