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Huawei almost worlds largest phone manufacturer

Posted on Sep 30, 2018.

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New stats from analysis firm Gartner show that Chinese manufacturer Huawei has taken 2nd place for the worlds second largest phone manufactures.

Overall Sales in Q2 of 50 million saw Huawei reach a market share of 13.3% with a 2% growth.

Meanwhile, for the same time period, Samsung continues to be the worlds largest phone manufacturer with a market share of 19.3% and Apple take third place with a market share of 11.9 following sales of 44.7 million units.

Gartner research director Anshul Gupta said: “Huawei’s smartphone sales grew 38.6% in the second quarter of 2018. Huawei continues to bring innovative features into its smartphones and expand its smartphone portfolio to cover larger consumer segments.”

“Its investment into channels, brand building and positioning of the Honor devices helped drive sales. Huawei is shipping its Honor smartphones into 70 markets worldwide and is emerging as Huawei’s key growth driver.”

As the smartphone manufacturer continues to grow it is Samsung that has the most to lose. While Huawei may have already overtaken Apple in terms of market share it is Samsung that has the most to lose as it easier to convince an Android user to move to another manufacturer that convincing an iOS user to switch to Android.

According to uSwitch head of commercial communications, Ernest Doku Samsung will need to innovate even further following the success of  Huawei’s flagship P20 Pro.

Business Assessment

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