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Is this the end for Google Glass?

Posted on Jan 28, 2016.

Around four years ago, Google unveiled the Glass. A wearable headset which could record video, shows you your emails and much more. There was much fanfare around this new device. Being sleeker and more futuristic than any other contemporary piece of wearable tech at the time. However, its future may have been cast into doubt.  

On Tuesday, the Twitter, Facebook and Instagram accounts were deactivated. 9to5Google initially reported this development. 

G+ page for Google Glass released the flooding statement: “Hi Explorers, we’ve had a blast hanging out with you on G+ throughout the Explorer Program.” 

google glass

The company has not commented on this event. 

Google ceased to sell Glass last year. Since then the head of Google X research lab has said the hype surrounding the $1,500 wearable headset was overblown since the Glass was only ever a prototype. 

Glass hasn’t been without its criticisms however, some have people have mocked the awkward appearance of it, whilst some have raised concerns that it could be used to record video secretly. Although, as an aside, anyone can record video in public using their smartphone without arousing suspicion.

Some have even speculated that this may well be the final nail in the coffin for the product which has somewhat divided opinion amongst people.

Jonas Haberkorn (@JonasHaberkorn) tweeted: "#GoogleGlass for consumers is dead, yes really dead.”

On the other hand, another user bemoaned the news. 

Mark Tompkins (@javamarket), who identifies himself as a trader and former hedge fund partner on Twitter, said: "Disappointed in @google's decision 2 remove #GoogleGlass history from FB & @twitter. We learn best from actual recorded history. #coverup"


However, all of this is not to say that Glass is completely written off. After Glass was taken off the shelves the Glass development team based at Google X Labs emerged with a new name, Project Aura. This new team develops and researches other wearable technology, not just Glass. Now with this in mind, the closing of the social media accounts for Glass makes a little more sense with the added contextual information. 

Perhaps we will see a new, better, more refined and more marketable version of Glass in the future, maybe we will see a new piece of innovation completely. All we can new is wait and see. 

Business Assessment

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