To own a Twitter account with a 'blue tick’ verification badge has always been a great compliment in the world of social media, it's a sign your account has an official status and that it is recognised that you have something important to say. This badge is useful to Twitters users too, it helps determine if an account is credible and belongs to who it claims to belong to.
Twitter considers the verification badge as a way to help people find high-quality accounts and want to help their 320 million users per month find more of them. For this reason, they are now allowing Twitter users the opportunity to apply for verified status themselves.
In Twitters blog a post by Tina Bhatnagar says: "Our goal with this update is to help more people find great, high-quality accounts to follow, and for creators and influencers - no matter where they are in the world - to easily connect with a broader audience."
Until now the verified status has been reserved to only for those accounts that Twitter have decided are official. This is something they describe as belong to public figures and organisations in music, TV, film, fashion, government, politics, religion, journalism, media, sports, business, and other key interest areas. The problem with this has been the variation of key interest areas and many highly influential leaders, well known in their own sector, miss out on recognition on their own profiles.
To apply there is an online form that is available to every Twitter account holder. You can access the form yourself here.
Not all users that apply will get a verified account. There is a set of criteria that must be fulfilled like the account holder must have a verified phone number, email address and website. As well as this any tweets from this account must be publicly available. Only then will Twitter look at the submitted account to decide if it is in the public interest to give verified status.