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James Rule, Hull FC Chief Executive, said: "This is a new and extremely exciting partnership. The One Point is supporting the club through its 2008 collar sponsorship. They are also providing a new innovative communication channel to our fans. I am sure our fans will find the benefits package very attractive when purchasing the phones through The One Point.
The exclusive behind the scenes text messaging service is sure to be extremely popular. Its potential is endless, and I am confident it will prove to be an integral part of our evolving communication strategy".